The Wealthy Contractor From Fear of Poverty to 9 Figures | Brian Elias
We've hit a major milestone—Episode 250!
And there's no one else I’d rather celebrate with than Brian Elias, my very first guest on The Wealthy Contractor Podcast and true industry trailblazer.
If you don’t know him, Brian is the founder of 1-800-HANSONS, which he grew into one of the largest home improvement companies in the country before selling to private equity. These days, he's doing it all over again with Refloor—having already scaled to 15 markets across 12 states and selling 50+ jobs per day.
But this episode is about more than Brian’s incredible story. It's about the mindset, marketing psychology, and hard-won lessons that separate struggling contractors from industry titans.
Listen in as Brian E. opens up about:
- Why he’s getting back into face-to-face marketing in 2026 (and which channels he’s targeting)
- The "Mom's Problems" framework that will make your marketing convert
- How you can "reduce to the ridiculous" to close more sales
- The psychological triggers all your marketing messages need to hit
- Where his confidence REALLY comes from (it’s not what you think)
- …And why most contractors are “fishing with the wrong lure”
Whether you're grinding to hit your first million or scaling past eight figures, this conversation will challenge how you think about marketing, leadership, and building the business (and life) you actually want.
👉 Subscribe to hear more stories, strategies, and secrets that top contractors use to grow their home improvement businesses and enjoy more success, wealth, and freedom.
Key Highlights:
(0:00) Introduction
(1:10) Welcome Back: Brian Elias Returns for Episode 250
(2:50) Refloor Update: 15 Markets, 12 States, 50 Jobs Per Day
(6:08) The Joy of Being Outsmarted by Your Own Kid
(8:21) The Power of Faking it Till You Make it
(10:04) Why You Should Treat Sales Calls Like Job Interviews
(12:17) How His Father’s Mistakes Fueled His Success
(14:02) Why Face-to-Face Marketing Is Making a Comeback
(16:16) The Fishing Lure Framework: How to Think About Marketing
(17:43) Using Psychological Triggers to “Romance” Homeowners
(26:59) Why 95% of Cars on the Road Aren't the Cheapest
(29:32) The Hardest Thing About Leadership
(37:18) "Reducing to the Ridiculous": The $129/Month Close
(40:57) Lessons from the First Time Around
(41:40) Hire for Attitude, Not Just Experience
(44:48) Why You Should Interview 8 People Per Day
(47:10) Final Thoughts: Start with the End in Mind
Additional Resources:
⚡ Learn more about Discovery Day at The Wealthy Contractor Success Society: https://TheEntryDoor.info/
⚡ Get your tickets for Accelerate LIVE! 2026, and use code PODCAST26 for $100 off: https://thewealthycontractor.com/events/accelerate-live
⚡ Brian’s book, The 7 Secrets To Becoming A Wealthy Contractor, is now available. Visit https://www.TheWealthyContractor.com/ for a free copy (just pay shipping).
⚡ Follow us on social media:
Facebook: https://www.facebook.com/TheWealthyContractor
Instagram: https://www.instagram.com/TheWealthyContractor/
LinkedIn: https://www.linkedin.com/company/TheWealthyContractor/