Newscast Electioncast: How did social media shape the election?
Jul 7, 2024
Marianna Spring, Disinformation and Social Media Correspondent, joins the host to discuss the impact of fake content, AI, and algorithms on elections. They analyze the influence of social media accounts and explore challenges in shaping public opinion. The discussion reflects on future trends and the importance of addressing misinformation persistently.
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Episode notes
Fake Audio Clip
- Wes Streeting mentioned a fake audio clip circulated during the election.
- This purportedly featured him using foul language, impacting voter perception.
Algorithms Shape Political Conversation
- Algorithms shape political conversation by favoring reactive content.
- Parties like Reform UK, skilled at creating such content, gain algorithmic advantage.
Algorithms and Social Media Companies
- Social media algorithms prioritize engagement, not objective representation.
- They are tools for maximizing user time, benefiting social media companies.