How to Build a Strong Online Brand & Why Screen-to-Screen Is the New Face-to-Face w/Chelsea Peitz

Most people think social selling doesn’t work because there’s no face-to-face connection, but if we leverage our devices the right way, it can be highly effective. How can we get better at connecting with people when we create video content? Besides Instagram and Facebook stories, what are other platforms we can leverage to get our brands in front of more people?

On this episode, I’m joined by social selling coach, author, and speaker, Chelsea Peitz, who shares on winning social media strategies.

Remember, your brand is not a house. It’s your face. -Chelsea Peitz

Video content doesn’t have to be the lesser version of a face-to-face conversation. Having mobile phones means people have the chance to connect literally right in the palm of their hands. We have to get comfortable with video content to achieve this, we have to force ourselves to do it until it becomes a habit. If we take the camera-first formula, we can ultimately convert people and turn social activities into business outcomes.