What We Can Learn From Yahoo: How To Pivot With Your Customers

There’s never a dull moment at Yahoo! The company is in the news daily with rumors on who will purchase it, what Marissa Mayer is up to, and it’s been like this for years. You can imagine it might affect the employees that work at Yahoo from day to day. However according to Yahoo’s SVP of Global Operations John Devine, this is not the case. With a redefined approach to customer care that is directly impacting the development of Yahoo’s core products. Instead of just being reactive to user problems, this program is designed to channel the feedback, wants and needs of 1B+ users to product teams in a meaningful way that evokes material changes. Today’s guest on The Modern Customer Podcast is leading the effort of enriching the company’s product roadmap through user feedback.

In this podcast you will learn:

 

Who Yahoo’s modern customer is

How the company manages the external noise internally

The ingredients of Yahoo’s company culture

The strategy for Yahoo's VOC program

Marissa Mayer’s management style