On this episode of DTC Pod, Dae joins Blaine & Ramon to talk about the process of launching a successful fashion label. They talk about the inspiration for Sundae School, leaning into taboos & counterculture, the importance of aligning narrative and motifs with brand, the power of creative, what makes creative pop, getting picked up as a staple by Hypebeast, featuring in New York Fashion Week, building challenges to grow community, building campaigns that have done 100M+ views, cross selling across categories, launching DTC channels after going wholesale, and much more.

Past guests & brands on DTC Pod include Gilt, PopSugar, Glossier, MadeIN, Prose, Bala, P.volve, Ritual, Bite, Oura, Levels, General Mills, Mid Day Squares, Prose, Arrae, Olipop, Ghia, Rosaluna, Form, Uncle Studios & many more.

Additional episodes you might like:

• #175 Ariel Vaisbort - How OLIPOP Runs Influencer, Community, & Affiliate Growth

• #184 Jake Karls, Midday Squares - Turning Your Brand Into The Influencer With Content

• #205 Kasey Stewart: Suckerz- - Powering Your Launch With 300 Million Organic Views

• #219 JT Barnett: The TikTok Masterclass For Brands

• #223 Lauren Kleinman: The PR & Affiliate Marketing Playbook

• ​​​​#243 Kian Golzari - Source & Develop Products Like The World's Best Brands

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Dae Lim - Founder & Creative Director of Sundae School
Ramon Berrios - CEO of Trend.io
Blaine Bolus - Co-Founder of Seated