Delving into China's pet economy, experts Heyang, Yushan & Steve discuss the growth of pet ownership, evolving perceptions, unique services, and trends like pet strollers and DOGA. They explore the emotional decisions, rising costs, and societal impact of the booming pet industry in China.
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Quick takeaways
Shift in perception of pets as family members in urban China
Growth potential for pet ownership in China with emerging pet economy
Deep dives
The Booming Pet Economy in China
The pet economy in China has experienced significant growth, reaching a staggering billion yuan in 2022 and is predicted to double the next year. With pets being treated as family members, the urban pet consumption market in China was valued at 279.3 billion Yuan in 2023, continuing to grow. Despite the substantial market size, the ratio of Chinese households with pets remains lower than in countries like the United States and Canada, indicating potential for further growth and normalization of pet ownership.
Changing Perceptions and Demographics of Pet Ownership
The perception of pets in China has shifted, particularly in urban areas, from practical roles to cherished family members. Millennials and the elderly are significant contributors to the growth of pet ownership, with 42% of Chinese pet owners aged between 26 to 30 years old. The rise of pet ownership in cities reflects a shift towards using pets for emotional support amidst the fast-paced urban lifestyle, with female urban pet owners comprising 61% of the demographic.
Impacts of the Growing Pet Economy on Society
The flourishing pet economy in China has led to various societal impacts, with e-commerce playing a key role in providing convenient access to pet products. The emergence of Chinese domestic pet brands, alongside traditional and foreign brands, highlights a competitive market. The cultural embrace of pets has extended to businesses and services, including pet-friendly cafes, dog yoga sessions, and pet grooming services, showcasing the integration of pets into daily life and leisure activities.
We've come a long way from the days when dogs were just for security, and cats for catching mice. Now, we see pets being pampered in ways we never could have imagined. What's behind this major shift in the way we value pets? We're taking a deep dive into humanity's greatest love affair - our relationship with our pets. On the show: Heyang, Yushan & Steve Hatherly
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