The Pitch
#119 Amateur Golf Society: Venture Capital vs. Private Equity
Sep 20, 2023
A golf enthusiast founded the Amateur Golf Society and is seeking funding to expand nationwide. The tension between venture capital and private equity investors is explored, highlighting concerns about ownership and board control. The chapter concludes with discussions on expansion plans, a subscription service, horror stories, and previews for the next episode.
41:46
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Quick takeaways
- The Amateur Golf Society aims to capitalize on the growing golf industry by monetizing rounds played at public courses, potentially generating $30 million in annual revenue.
- AGS faces challenges in securing venture capital investment due to its ownership structure, but has successfully closed a $1 million round with existing investors and remains confident in executing its growth plans.
Deep dives
Unique Event Format for Golfers
The Amateur Golf Society has developed a week-long event series that allows golfers of all skill levels to compete in fun and friendly tournaments on their own schedule. Members can tee it up at any day or time during a seven-day window at the host course and earn points and prizes on weekly and season-long leaderboards. After two years of proof of concept, membership doubled and engagement nearly tripled.
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