How to attract and work with an investor

If you really want to grow your business at a faster pace or achieve significant growth, more than likely, unless you’re rich or your business is super profitable, you’ll need to attract external funding or finance. There are many options, but one of the most common is attracting investment from a wealthy investor or group of them. Find the right investor, and not only do you gain from their wealth by getting the funding you need, but you may also be able to benefit from their experience, knowledge and contacts. But, how do you and your business get ready for investment, where do you find suitable investors, what would attract them to your business and how can you ensure that the relationship works well?

In this episode, Martin Sokk, CEO and founder of low-fee investing app Lightyear, offers tips on how to attract and work with suitable investors. He also provides tips on how you can avoid common mistakes when it comes to attracting an investor.

This episode is brought to you thanks to the support of investment platform, Lightyear.

Show notes for the episode can be found on the Start Your Own Business podcast website. Visit Start Up Donut and sign up to the Donut newsletter for more free start-up news, advice and special offers to help you save time and money.