Earmark Podcast | Earn Free Accounting CPE

Accounting Firm Marketing In The Era of Generative AI

4 snips
Nov 3, 2023
Examining how digital marketing and AI are disrupting accounting firm marketing. Successful firms utilizing marketing automation, CRMs, and content marketing. The shift from old models to new ones. Utilizing tools like HubSpot and Introhive for data scraping. Setting up marketing teams for success. The impact of AI on accounting marketing. Benefits of using generative AI for content creation. Exploring podcasting, live streaming, and email collection.
Ask episode
Chapters
Transcript
Episode notes
1
Introduction
00:00 • 5min
2
The Evolution of Marketing in Accounting Firms
04:33 • 12min
3
"CPA Land" and the Benefits of LiveFlow Sponsorship
16:34 • 2min
4
Implementing Marketing Automation and CRM Systems in Accounting Firms
18:53 • 19min
5
Utilizing Social Media Platforms for Marketing in the Accounting Industry
37:24 • 4min
6
Using Generative AI for Content Creation
41:48 • 8min
7
Podcasting, Live Streaming, and Collecting Emails
49:27 • 2min