Shruti is the co-founder of Apnaklub, a startup connecting brands to retailers and powering millions of SMEs. Prior to founding Apnaklub Shruti was an associate at Bain & Company. In this episode she talks about what it's like working with SMEs and how to build trust with them and how to keep teams focused on solving problems and more!

Topics:
00:00 Sneak Peak
01:02 Intro
02:00 Shruti's Startup Journey
10:10 Going from consultant and investor to founder
17:11 Working with SMEs
21:11 Building trust with SMEs
23:17 Will Apnaklub build inventory?
24:51 101 of identifying product categories 
27:51 Keeping teams focused on solving problems
33:02 Counter intuitive insights on consumption in tier 2 & 3 cities
35:26 How is Shruti upskilling?
40:49 Secrets of the trade 
44:26 The next 12-18 months at Apnaklub
46:00 Books and podcast recommendations

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Connect with Shruti :
Linkedin: https://www.linkedin.com/in/shrutipy/

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Connect with Us: 
Linkedin: https://www.linkedin.com/company/startup-operator
​Twitter: https://twitter.com/OperatorStartup​​

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