The $15 Experiment That Generated 6-Figures with Sarah Williams

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Oct 7, 2025

Sarah Williams, founder of Launch Your Box, shares her journey of rapidly scaling her subscription business. She unveils her innovative Coaching Week strategy that converted over 1,000 leads into loyal members. The framework emphasizes delivering quick wins and structured daily sessions to keep engagement high. Sarah explains how charging a nominal fee boosts commitment while also discussing effective ad strategies and upselling techniques. Her insights provide a scalable plan for anyone looking to enhance their membership model or coaching program.

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ANECDOTE

Coaching Week Sparked Rapid Growth

Sarah built LauncherBox and grew from 19 to 1,400+ members after using Coaching Week.
Her first Coaching Week produced 1,100 members and she repeated the method successfully.

ADVICE

Compress Your Membership Into A Week

Structure Coaching Week as a condensed month: live training, follow-up, demonstrations, and final Q&A across a week.
Add daily 30-minute member interviews to show diverse success levels and increase relatability.

ADVICE

Use Daily Bonuses To Drive Conversions

Use daily expiring bonuses tied to each day's content to drive urgency and conversions.
Offer after-hours Zooms and specific bonuses that encourage early sign-ups during the week.

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Coaching Week Converts Better Than Webinars...Here’s How To Do It

What if you could run one simple event that builds trust, delivers quick wins, and brings hundreds of new members into your program? I know it sounds too good to be true, but my friend Sarah Williams is here to share the exact formula!

Sarah is the founder of Launch Your Box, and she’s mastered a strategy she calls Coaching Week. After adding over 1,000 members in just one launch using this framework, Sarah has perfected the art of turning warm leads into loyal members. And the best part is it’s not limited to subscription boxes - you can adapt this approach for your membership, group coaching program, or even your digital course.

Sarah pulls back the curtain on exactly how Coaching Week works, from structuring daily sessions to creating irresistible bonuses that drive sign-ups. If you’ve been struggling to get traction with your launches, or if you’re just ready for something fresh that actually works, this conversation will give you a scalable plan to implement right away.

HERE ARE THE 3 KEY TAKEAWAYS FROM THIS EPISODE:

1️⃣ Quick Wins Build Trust Faster Than Webinars – Sarah reveals how to deliver tangible, fast result in the first 48 hours, which is the key to converting participants into paying members.

2️⃣ Structure Is Everything – Learn the exact Coaching Week schedule (trainings, interviews, box openings, Q&A sessions) and why it keeps engagement sky-high from start to finish.

3️⃣ Sell Without Feeling Salesy – Discover how Sarah seamlessly weaves membership invites into every day of Coaching Week using bonuses, member stories, and community energy.

RESOURCES MENTIONED IN THIS EPISODE:

Check out Launch Your Box

Follow Sarah on Instagram: @howtostartasubbox

Subscribe to Sarah’s Podcast: Launch Your Box Podcast

Learn more about Jeff Walker’s Product Launch Formula (PLF)

Catch up on my episodes with Stu McLaren

MORE FROM ME

Follow me on Instagram @amyporterfield

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