The Near Memo Apple killed email? Google’s crazy Local business names; In person conferences are wonderful & weird
Whenever Apple announces a new consumer focused privacy update, the pundits become Chicken Little. E-mail has long provided the best ROI of any marketing channel and while metrics might be harder to garner, that won’t stop a great email from succeeding.
Google seems to have stopped enforcing naming abuse by businesses in Google Maps. And they have now increased the field length to 300 characters. What happens when greedy businesses meet an obtuse Google? Mayhem.
People seemed genuinely glad to be there and see one another. The content seemed entirely secondary to the networking and social events, which people enjoyed with gusto. Masks were mostly worn inside but not at all outside and not at the social events -- where people were close talking, fueled by abundant wine. It all felt disorienting and normal at the same time.
The Near Memo is a weekly conversation about Search, Social, and Commerce: What happened, why it matters, and the implications for local businesses and national brands.
NearMemo #19
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