Welcome to episode 119. Today's episode is for you if you're curious to understand how another agency works, particularly when it comes to how they manage their client relationships and how they sell their services.
I’m joined by David Huckerby, the owner, and Natasha Jones, the Account Director of creative communications agency, Conteur. Conteur is an award-winning full service creative communications agency. They help organisations in the health and social care, housing and hospitality sectors to stand out and grow through market leading PR , video and digital services.
David and Natasha share so much insight into how they run their business, including:
- why they follow the principle of providing a personalized seven star service to their clients
- how they realized some of their clients weren't aligned with their own board and what they learned from that
- how that then informed how they worked with their clients moving forward
- why they introduced service packages as a result of filling a client demand and how that impacted the time spent on proposals
- and why moving from a yearly client strategy focus to a quarterly focus helped the team's proactivity.
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