RevOps FM

Lessons in RevOps From Pardot, Terminus, and Beyond - Mallory Lee

Nov 12, 2024

52:22

This week we sit down with Mallory Lee, a seasoned RevOps leader whose career spans transformative roles at Pardot, Terminus, and more. Together, we tackle the realities of RevOps today, from debunking the myth that RevOps is the buyer for tech tools to navigating the challenges of unified operations.

Mallory reflects on her time leading teams through the rise of ABM platforms, highlighting lessons learned about hype, strategy, and staying grounded in reality. She also shares her candid perspective on the role of RevOps as the backbone of a company’s strategy. We explore how RevOps can bring alignment across go-to-market teams, why getting the ICP right is a never-ending challenge, and how tech platforms like marketing automation must evolve to keep up with modern demands.

Whether you’re a RevOps practitioner, a SaaS vendor, or just someone who loves geeking out over strategy, this episode is packed with unvarnished truths and actionable insights.

Thanks to Our Sponsor

Many thanks to the sponsor of this episode - Knak.

If you don't know them (you should), Knak is an amazing email and landing page builder that integrates directly with your marketing automation platform.

You set the brand guidelines and then give your users a building experience that’s slick, modern and beautiful. When they’re done, everything goes to your MAP at the push of a button.

What's more, it supports global teams, approval workflows, and it’s got your integrations. Click the link below to get a special offer just for my listeners.

Try Knak

About Today's Guest

Mallory Lee is an experienced Revenue Operations professional with 15 years of experience collaborating across the GTM Org and C-Suite to scale B2B SaaS revenue. She's held marketing and RevOps leadership positions at companies like Terminus and Nylas, is a product advisor for RevTech companies, and co-founder of the RevTech Review.

https://www.linkedin.com/in/mallorylee/

Key Topics

[00:00] - Introduction
[00:57] - Favourite RevOps career path
[01:34] - Why you shouldn’t build software for RevOps
[05:26] - Iterating on your go-to-market message
[07:50] - Shortcomings of ABM tools
[16:21] - Signal-based selling and the role of RevOps
[25:52] - Marketing automation landscape
[33:58] - Unified RevOps
[46:09] - Product consulting
[48:41] - RevTech Review

Thanks to Our Sponsor

Marketers: it's planning season. Time to live in your office with the world's biggest spreadsheet and hope that finance doesn't slash your budget.

Planning is tough, but at least you can put your best foot forward with a structured framework that covers all the bases. Our friends at Uptempo have just launched the Blueprint for Marketing Planning.

It's a totally free and comprehensive guide for enterprise marketing teams. You'll get a seven-step planning process that integrates top-down strategy with bottom-up execution and gives you a crystal clear picture of how you'll hit your number.

Get your free copy now:

Uptempo Planning Guide