This week on The Long Haul, Adam sits down with Carlos Otero, CEO of efRouting—a platform using real data to help small carriers stop bleeding money on poor load choices. Carlos blends academic freight research with family trucking roots to explain why chasing high-rate loads isn’t always profitable, how routing is costing carriers more than they think, and what a smarter, multi-day planning strategy really looks like. If you’ve ever booked a great-paying load and still lost money, this one’s for you.
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