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Hello and welcome to the DTC Podcast. Today, we’re diving deep into creative strategy and media buying with Henry Banfield from Pilothouse, a senior content manager and media buyer. Henry brings a wealth of knowledge on how to effectively use data-driven creative testing to uncover what resonates most with your audience, which is crucial for scaling DTC campaigns.

Follow along visually on:

Case Study: https://www.pilothouse.co/clients-success/growoya

Spotify: https://podcasters.spotify.com/pod/show/dtcpodcast

YouTube: https://www.youtube.com/@DTCPodcast

Why Listen?

Learn the importance of letting your customers' data guide your creative strategy.

Discover how to use seasonal sales periods to test and refine your creative approaches.

Understand how to apply successful creative angles across different ad formats for maximum impact.

Key Insights:

Data-Driven Decisions: Henry explains how using data-backed creative testing allows you to understand what messaging and angles your audience responds to, leading to more effective ad campaigns.

Iterative Testing: Discover the value of continuously testing different angles and refining your approach to build a successful, scalable advertising strategy.

Seasonal Testing: Learn how using periods like Labor Day and Prime Day can be strategic for testing creative approaches before major sales events like Black Friday.

Conclusion: If you're looking to scale your DTC brand and want to understand how to make your creative strategy more effective, this episode is packed with actionable insights.

Timestamps:

0:00 - Introduction & Overview of Creative Strategy

2:30 - Angle Testing: Identifying What Resonates with Your Audience

7:15 - Creative Strategy Insights from the GrowOya Case Study

13:00 - Using Seasonal Sale Periods as Testing Grounds

19:00 - Building Evergreen Creative for Long-Term Success

25:00 - The Role of Animated Explainers in Product Marketing

31:00 - CGC (Content Creator Generated Content) & Final Thoughts

Hashtags:

#CreativeStrategy #DTCPodcast #GrowOya #AngleTesting #DigitalMarketing #ContentMarketing #PilotHouse #BlackFridayStrategy #EvergreenCreative #AnimatedExplainers #MarketingTips #HenryBanfield #EricDyck

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Scuttlebutt Ep 116: Merry Christmas and Happy Holidays