Tamir Poleg, co-founder and CEO of Real Brokerage, is a visionary in real estate tech, aiming to enhance agents' futures. He shares insights on starting workdays at 3 PM and the remarkable growth from 800 to 22,000 agents within four years. Tamir discusses the pitfalls of tech in real estate and how AI can replace 90% of agent tasks. He emphasizes the importance of understanding agents' needs and ensuring timely payments while maintaining essential human interactions in transactions. His leadership focuses on innovation and delivering true value.
Tamir Poleg's unique work schedule emphasizes a balance between family life and innovative business strategies, illustrating the importance of time management for leaders.
The Real Brokerage's rapid growth and agent-centric model highlight the transformative role of technology and efficiency in creating value for real estate professionals.
Deep dives
Daily Routine and Inspiration
Tamir Pollig, the CEO of The Real Brokerage, has a unique daily routine that reflects his commitment to balancing work and family life. Living in Israel and managing a North American company, he starts his day at 6:30 AM, addressing communications before preparing his five children for school. His workday officially begins at 3 PM and stretches into the night, allowing him flexibility while still being present for his family. Pollig finds inspiration during his biking sessions, which he correlates with moments of creativity and strategic thinking, showcasing the importance of finding time to disconnect from daily tasks to foster innovation.
Founding Real Brokerage
Pollig co-founded The Real Brokerage in 2014 after selling a multifamily investment company, driven by a passion for real estate and a tech background. He recognized a gap in the market where real estate agents felt underserved by traditional brokerages, which often treated them as commodities rather than valuable partners. His vision was to create a brokerage that offered agents more value at a lower cost, improving their profitability and operational efficiency. By actively engaging with agents to understand their needs, Pollig's approach focuses on efficiency and timely payments, leading to a more agent-centric business model that aims to create better futures for real estate professionals.
Growth and Innovation Strategy
The rapid growth of The Real Brokerage is marked by a pivotal moment during the pandemic when Pollig decided to take the company public to incentivize agent recruitment through equity offerings. This decisive action, alongside a shift in marketing strategy to leverage existing agents as affiliates, propelled their growth from about 800 agents to over 22,000 in just a few years. Pollig emphasizes the firm's reliance on technology to streamline processes, significantly reduce overhead, and improve service delivery to clients. By integrating fintech and AI into their operations, the company aims to enhance efficiency, ultimately demonstrating that technology can revolutionize the real estate transaction experience for both agents and consumers.
Tamir Poleg, co-founder and CEO of Real, and I discuss work days beginning at 3pm, how agents are underserved, growing from 800 to 22,000 agents in four years, what he would do as CEO of an incumbent, how everyone failed with tech, the one stop shop graveyard, replacing 90% of agent tasks with AI, and the most important thing he does as CEO.
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