Context with Mike DelPrete Tamir Poleg: The Agent Value Equation
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Oct 25, 2024 Tamir Poleg, co-founder and CEO of Real Brokerage, is a visionary in real estate tech, aiming to enhance agents' futures. He shares insights on starting workdays at 3 PM and the remarkable growth from 800 to 22,000 agents within four years. Tamir discusses the pitfalls of tech in real estate and how AI can replace 90% of agent tasks. He emphasizes the importance of understanding agents' needs and ensuring timely payments while maintaining essential human interactions in transactions. His leadership focuses on innovation and delivering true value.
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Uncommon Workday
- Tamir Poleg, CEO of Real, starts his workday at 3 p.m. due to living in Israel while running a North American company.
- His morning routine includes family time, cycling, and then work.
Real's Origin
- Tamir Poleg's background in tech and real estate inspired him to start Real.
- He recognized that real estate agents were underserved by existing brokerages.
Misjudged Needs
- Initially, Real focused on providing leads and marketing tools, but agents didn't utilize them.
- This led to the realization that they needed to discover agents' true needs.