Paint & Pipette: The Art & Science of Innovation

S3E19: Ideascience with Josh Ruff & Marcus Hollinger

Feb 5, 2024

50:57

Creativity is not an exact science and ideas often strike when we least expect them. But what if we could curate an environment ideal for sparking creativity? Today we are joined by Josh Ruff and Marcus Hollinger from Stoked to discuss their incredible new workshop, Ideascience. Tuning in, you’ll hear all about how music inspired their Ideascience creation, why they create a space for checking in with their team at the beginning of every meeting, how task switching overcomes cognitive fixation, and how meditation has improved ideas in brainstorms. They then go on to tell us about what Ideascience actually entails before walking us through the process of the workshop. Our guests even delve into some neuroscience facts and how they relate to creativity. Finally, we explore the importance of being goofy and allowing yourself to play in any creative process. You don’t want to miss this one so press play now!

Key Points From This Episode:

Introducing today’s guests, Josh Ruff and Marcus Hollinger.
They tell us about the product that they are launching, Ideascience.
The inspiration for this incredible program and the goal of Ideascience.
How music is linked to Ideascience and the importance of ‘getting real’ with your partners.
Why they like to ‘protect’ the first 15 minutes of every meeting to check in with everyone.
How our guests continue to make downtime to have space for creativity a priority.
Testing the theory that task switching overcomes cognitive fixation.
Our guests explain their art walk section of these studies.
How meditation improved the quality and quantity of ideas in brainstorms.
They tell us about the Ideascience Council.
What Ideascience actually is and what the launch experience will entail.
How theta brainwave activity contributes to creativity and how that’s part of Ideascience.
They walk us through the steps of the Ideascience workshop.
The importance of the sequence of events of the workshop.
How their nine-by-nine method intersects with Ideascience.
Going from concept to habit and the rewards that motivate people.
The importance of play in creativity to lighten the load of hard work.