Taking charge of the prospecting dance is crucial—not just repeating the same old moves, but instead offering fresh insights with every interaction. Mark highlights the significance of initiating contact with a phone call followed by an insightful email, rather than the other way around. Learn how to adjust your follow-up tempo according to the sales cycle, whether it's a quick daily interaction for frequent buyers or a weekly engagement for larger, capital expenditure sales.
By understanding the value of consistent and innovative communication, you can maintain interest and stay ahead in the sales game.
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