New campaign aims to tackle rising sideline abuse in sport

Ben O'Keefe, a top New Zealand rugby referee, brings his firsthand experience with sideline abuse to light as he leads a campaign addressing this alarming issue. He discusses the emotional toll on referees and young athletes, emphasizing that such behavior can jeopardize children's participation in sports. The conversation highlights the 'Love Their Game' initiative aimed at promoting positive sideline conduct among parents and spectators, advocating for respect and understanding to cultivate a supportive environment for youth sports.