Iron Foundry by Terra API Thriva CTO: Tom Livesey
In this conversation, Kyriakos Eleftheriou is joined by Tom Livesey, CTO and co-founder of Thriva, who discusses the journey of his health tech company, which has transformed the way individuals monitor their health through innovative blood testing solutions.
He shares insights on the challenges faced during the startup phase, the impact of COVID-19 on their operations, and the importance of consumer awareness in health diagnostics. Tom emphasizes the need for personalization in health insights and the role of technology in improving user experience.
He also touches on the fundraising journey, navigating the NHS landscape, and the future of health tech.
Chapters
00:00 Intro
02:44 Navigating the Challenges of Health Testing
05:30 The Evolution of Thriva's Product Offering
08:33 Fundraising Journey: From Startup to Success
11:15 COVID-19: A Catalyst for Change
14:11 The Future of Health Diagnostics
16:53 Building a Sustainable Business Model
19:29 Customer Acquisition and Marketing Strategies
22:27 The Role of Technology in Health Monitoring
24:56 The Impact of Consumer Awareness on Health
27:32 The Next Decade: Predictions for Health Tech
30:35 Addressing Consumer Anxiety in Health Testing
33:15 The Importance of Personalization in Health Insights
36:06 Navigating the NHS Landscape
39:00 The Future of Home Testing and Diagnostics