Ep #28 How to Reduce friction in your buyer's journey Ft. Eric Dickmann

The wait is over!

Back with double episodes this week.

In today’s episode I have a very interesting discussion with Eric Dickmann Founder and CMO of The Five Echelon Group share about how to reduce friction in your buyer's journey,and more

Some key takeaways from the episode with Eric:

✅ Differentiators = value to target audience

✅  Walk in the shoes of the customer

✅ Truly understand the customer

Connect with Eric:

Five Echelon Group Website: https://fiveechelon.com/

Edickmann: Twitter

Virtual CMO Podcast: https://fiveechelon.com/the-virtual-cmo-podcast/

Connect with the host Roohi Kazi on the below platforms:

Instagram-roohik2

LinkedIn: Roohi Kazi

Twitter: KaziRoohi

Visit this link for more listening options/platforms for the Business Podcast by Roohi, and next step groups: https://bop.me/roohikaz

Business Podcast by Roohi

website: https://6thimbles.wixsite.com/bizpodroohi

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