68 | 🔊 The Dark Truth About Sound Manipulation in Politics and Business 🎧😱 with Adam Slater (Clarafy Research)

Adam Slater is an opinion researcher and the founder of Clarafy Research.

In this episode of Good Revenue, host Neeta Bidwai and Adam Slater cover:

• Lessons learned from insights work in politics which apply to the business world

• The nuances of polling as a tool in capturing public sentiment and its applications in business and politics

• The critical role of focus groups in extracting genuine emotions and the art of effective moderation

• Exploring the surge in podcast influence and its effectiveness in engaging new target audiences, particularly among swing and low-information voters (and customers)

• Sound as an emotional catalyst—how audio design can subtly sway public perception and reinforce messaging

• The need for genuine and continuous engagement with audiences for effective decision-making

• Strategies for implementing insights into reputation management and long-term business planning

Adam's extensive experience in political and business insights provides valuable knowledge for executives aiming to improve decision-making and strategy. Tune in to learn how to more effectively use customer insights to drive business results.

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Where to find Adam:

https://www.linkedin.com/in/adamslater8/

https://www.clarafy.co/

Where to find Neeta:

https://www.linkedin.com/in/neetabidwai/ 

Where to find Good Revenue:

https://goodrevenue.io/goodrevenue 

https://www.youtube.com/channel/UCHrhuWbpYnUwrR75H2Ip4yQ

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Highlights:

00:00 Introduction to Adam Slater and Clarafy Research

00:45 The Role and Misconceptions of Polling

02:23 Polling in Politics vs. Business

08:28 Focus Groups and Qualitative Research

14:39 The Power of Podcasts in Political Campaigns

18:57 The Importance of Sound in Messaging

26:47 Practical Applications of Insights in Business

38:23 Challenges and Future of Insights

43:39 High Performance Companies & Conclusion

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Referenced:

• System 1 and System 2 (Daniel Kahneman): https://bookshop.org/p/books/thinking-fast-and-slow-daniel-kahneman/943943?ean=9780374533557 

• Paris Underground Sound System: https://scholarblogs.emory.edu/nbbparis/2019/06/05/the-music-of-the-metro/ 

• Universal recognition of three basic emotions in music (2009): https://pubmed.ncbi.nlm.nih.gov/19303300/ 

• Sound and Emotion (1992): https://psycnet.apa.org/doiLanding?doi=10.1037%2F0096-1523.18.2.394

• Sound and Emotion (2003): https://psycnet.apa.org/doiLanding?doi=10.1037%2F0033-2909.129.5.770

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