

Ep60 — What Does “Craft Beer” Mean To You?
Sep 23, 2024
Join Cath Potter, a passionate CAMRA advocate, Lauren Soderberg, a seasoned beer manager turned Deya Brewery sales pro, and James Campbell, founder of Sureshot Brewery with over two decades in brewing. They delve into the essence of craft beer, questioning its definition and exploring the enduring qualities of independent and ethical brewing. Listen in as they celebrate traditional British beer while reflecting on the evolving landscape, including the revival of cask beer and the importance of quality over snobbery in today’s beer culture.
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Matthew's Craft Beer Realization
- Matthew Curtis shares his journey from being a craft beer evangelist to realizing craft beer isn't a revolution but a continuation of beer culture.
- He learned to appreciate traditional British beer and now values independent and well-made beer more than the label "craft. "
Craft Beer is a Fuzzy Concept
- Cath Potter explains "craft" is a fuzzy and indefinable concept, making a strict definition impossible.
- Marketing and big businesses co-opt the term, diluting its meaning and making consumer taste a better guide than labels.
Serve Good Beer Without Snobbery
- Lauren Soderberg advises that in hospitality, craft beer simply means good beer from good people.
- She warns against snobbery and urges bartenders to respect all customer choices without judgment.