Enfuce is a fast-growing fintech with a bold goal of becoming the #1 issuer processor in Europe and reach billions in ARR. We sat down with co-founder and co-CEO Monika Liikamaa to talk about what it takes to build a successful startup in a conservative industry: earning trust, hiring top talent, and moving fast while doing the right thing. We also talked about entrepreneurship as a mindset, the stress of building a company, and how small teams can do big things.

Learn more:

https://enfuce.com/

https://generogrowth.com/

https://www.linkedin.com/in/monikaliikamaa/

(0:00) Introduction

(0:30) Fintech and the insight behind starting Enfuce

(9:10) Earning trust in a conservative industry

(14:37) Why Monika became an entrepreneur

(30:33) Building a top team and attracting early talent

(42:23) Compliance, fraud, and doing things right

(49:15) The future of fintech and reaching 250M€ ARR

#66: Monika Liikamaa: building one of Europe’s top fintech companies