Brand Safety is Job One for The Guardian

Luis Romero, SVP of advertising for North America at The Guardian U.S., joins host Matthew Schwartz to talk about a recent deal which will provide The Guardian’s advertisers an unfiltered and fully transparent view of users. Romero also discusses the demise of BuzzFeed News and other websites borne of the internet, the slow yet steady decline of third-party cookies, and what it means for marketers to go beyond “digital advertising.”