Bloomberg Daybreak: Europe Edition

Brazil’s Currency Plunges, EU Damage Control, Money In Every Mile

4 snips
Jul 10, 2025
Brazil's currency is in freefall after Donald Trump's proposed 50% tariffs, escalating trade tensions. Nvidia achieved a historic $4 trillion market valuation, showcasing its dominance in the tech industry. As Europe braces for potential tariff impacts, strategies are in play to mitigate economic fallout. Meanwhile, sports giants Puma and Adidas are revitalizing their running shoe lines to regain market share amid trading pressures. The UK and France ramp up military support to Ukraine, and scientists unveil a groundbreaking study on climate-related deaths in Europe.
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INSIGHT

Trump's Political Tariff on Brazil

  • Donald Trump imposed a 50% tariff on Brazilian goods, citing political reasons, which shocked markets and led to a currency plunge.
  • The move was more politically motivated than trade-based, targeting Brazil's election dynamics and Bolsonaro's trial.
INSIGHT

Copper Tariff to Rebuild Manufacturing

  • Trump confirmed a 50% tariff on copper from August 1 to rebuild US manufacturing.
  • Copper is critical to many industries, making this tariff impactful for US producers.
INSIGHT

EU Trade Negotiations Difficulties

  • The EU faces tough negotiations with the US on reciprocal tariffs with shifting demands.
  • The bloc debates between sticking to legal principles or pragmatism to avoid harsh tariffs.
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