The Hard Way With Joe De Sena How Spartan is Facing Challenge: Joe De sena, Carola Jain & Mike Lunardeli
The world is facing a new paradigm and as a global events / racing company we at Spartan have had to pivot and pivot quickly to adapt. Today Joe De Sena, our host & the CEO of Spartan, speaks with Spartan’s Chief Marketing Officer Carola Jain and our host Col. Tim Nye speaks with Spartan’s VP of Merchandise Mike Lunardeli. We ask how Spartan as a company and a culture is stepping up to face its current business challenges. We have been learning & talking about resilience, performance under pressure, and facing up to difficult challenges for years on this podcast - now we get to see Spartan put these lessons into action. What has been going on from the inside and how as a company and global community we are forging forward and taking on obstacles as they arise. Until we can race again, the trends have shifted to online content, home gyms and a massive surge in the desire to own your own equipment. Spartans will come back from this, a stronger community than ever. Take care of eachother, take care of yourself and keep moving! Aroo.
LESSONS
- Pivot quickly
- Take care of your community
- Be creative with content
- Try new things
- Build a good team
- Train where you are
- Find the best version of yourself
- Keep moving!
- Give it your all
LINKS
https://shop.spartan.com/
This episode is brought to you by WINE4RUNNERS.COM/SPARTAN
TIME STAMPS
0:00 The pod team introduces this special episode via zoom
2:35 WINE4RUNNERS.COM/SPARTAN intro
3:05 Interview begins with Spartan CMO Carola Jain
3:55 the reality for Spartan
5:05How to keep a largely furloughed staff motivated
6:40 How kids are understanding this situation
7:40 How do we take care of our community
8:55 A 50,000 ft view of what’s going on at Spartan
9:05 Shifting to online content & demand for equipment
13.55 Spartan at the forefront of social media reframing
15:40 Assessing the “new normal”
17:25 Two areas Joe feels like he “failed”
19.25 WINE4RUNNERS.COM/SPARTAN break
20:25 Part 2 begins with Colonel Nye & VP of Merchandise Mike Lunardeli
19:25 Getting people to find a better version of themselves
21:55 How Spartan Merch began & developed
23:55 Positioning Spartan as a global fitness brand
25:55 Best sellers - and providing global access
27:25 Shifting landscape with the shutdown
28:55 New trend of creating home gyms
33:55 working overtime and giving it our all
35:55 discounts & race deals- optimism & hope
38:05 The Colonel, Johnny, Marion & Sefra discuss the interview
42:35 Spartan Up community leaning in everyday at 2pm EST on zoom : 510-734-9695
44:25 WINE4RUNNERS.COM/SPARTAN Close
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CREDITS:
Producer – Marion Abrams, Madmotion, llc.
Hosts: Joe De Sena & Sefra Alexandra, Johnny Waite & Colonel Nye
Synopsis – Sefra Alexandra
Production Assistant - Andrea Hagarty
© 2020 Spartan