The LinkedIn Charm Offensive

Welcome to episode 172, this week I’m going to introduce you to a very interesting and somewhat entertaining character. Jon Buchan is a digital marketing expert who has a unique way of getting fantastic responses to cold messages (mainly emails) he sends by using humour.

But first we had some feedback from last weeks episode on Native video.

Native Video

My friend and fellow LinkedIn trainer Sandra Long sent me this voicemail

Gary Stockton also got in touch;

“I'm looking forward to creating videos for important job openings and new thought leadership content. Check out Screenflow for Mac. You can record screen from iOS devices and make great looking mobile demo videos. I think current release of Camtasia also allows for mobile screen recording”

Great points Gary. I think highly of both those products but they might be out of the budget for the average user who occasionally wants to post a video. In those circumstances, simply record on your phone.

The Charm Offensive with Jon Buchan

This is an intro’ from Jon that nicely sets the scene for the interview

 

“One night, I got drunk and wrote an email. I woke up and still thought it was a good idea to send this completely absurd email to very busy, Senior Marketing Directors at large brands.

I sent 6 emails manually. It wasn’t long before I got 2 replies. Both of them were highly complimentary but telling me they already had agencies in place. Then I got another response, and they wanted to meet me. I couldn’t believe it. The email I created should in no way work. It was out of the ordinary and weird and ridiculous. Yet it did.”

 

Here is an example of the kind of response that Jon frequently gets to his messages;

In this interview Jon takes time to explain the structure of his cold emails. This is equally applicable to LinkedIn messages and even posts. Below is an example of a recent LinkedIn post from Jon

You can check out Jon’s LinkedIn profile by clicking on it above.

The best information can be obtained in the Charm Offensive Facebook group

This weeks question is from Jennifer Holloway

Answer - Two options;

1. Upgrade to Sales Navigator and import your tags…….for the delightful price of £72 per month, which probably isn’t a good investment for tagging alone.
2. Use the Dux-soup Chrome extension. It’s free and allows you to add tags and notes and then search by tag.