The Smart Passive Income Online Business and Blogging Podcast
SPI 822: Why Small Communities Win Big—Roundtable with Natalie Franke and Matt Gartland
Sep 20, 2024
In this engaging discussion, Natalie Franke, Head of Marketing at Flodesk, and community-building expert Matt Gartland share insights on the power of small communities. They explore how personal connections can often yield a more significant impact than large audiences. The duo emphasizes collaboration over competition, and strategies for fostering meaningful relationships in online spaces. They also touch on the importance of diverse perspectives in community-led growth and recommend books that inspire creativity and well-being.
49:36
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Quick takeaways
- Small communities foster deeper, more meaningful connections, emphasizing quality interactions over sheer audience size in 2024.
- Investing in community-led growth enables businesses to build brand loyalty through authentic relationships and word-of-mouth marketing.
Deep dives
The Importance of Future-Proofing with NetSuite
Future-proofing a business is essential, and utilizing tools like NetSuite by Oracle can significantly streamline operations. The platform integrates various aspects of business management, such as accounting, financial management, inventory, and HR, creating a single source of truth. This unified approach enables business owners to make informed decisions quickly and reduces the time spent on historical analysis, allowing more focus on future growth. With real-time insights and capabilities for rapid forecasting, businesses can adapt to changes in the market with confidence.
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