The Score Takes Care of Itself by Bill Walsh

Exhibit a ferocious and intelligently applied work ethic directed at continual improvement

Demonstrate respect for each person in the organization

Be deeply committed to learning and teaching

Be fair

Demonstrate character

Honor the direct connection between details and improvement, relentlessly seek the latter

Show self-control, especially under pressure

Demonstrate and prize loyalty

Use positive language and have a positive attitude

Take pride in my effort as an entity separate from the result of that effort

Be willing to go the extra distance for the organization

Deal appropriately with victory and defeat, adulation and humiliation

Promote internal communication that is both open and substantive

Seek poise in myself and those I lead

Put the team’s welfare and priorities ahead of my own

Maintain an ongoing level of concentration and focus that is abnormally high

Make sacrifice and commitment the organization’s trademark