This week we discuss the new social networking app from Meta - Threads. Will it successfully meet the expectation for, and Meta's promo claims of, a new public conversation app to rival Twitter from years gone by?

We also discuss the reasons behind the app not launching in the EU, and the regulatory lessons of this outcomes.

Links:

Introducing Threads: A New Way to Share With Text (Meta) https://about.fb.com/news/2023/07/introducing-threads-new-app-text-sharing/

Article welcoming Threads with heady excitement (SMH) https://www.smh.com.au/business/consumer-affairs/hit-app-threads-is-intoxicating-it-offers-the-internet-we-were-promised-20230709-p5dmvt.html

Interview with Meta's Adam Mosseri (The Verge) https://www.theverge.com/2023/7/7/23787334/instagram-threads-news-politics-adam-mosseri-meta-facebook

Another interview with Mosseri (Platformer) ⁠ https://www.platformer.news/p/meta-unspools-threads

Article about Threads not launching in Europe (The Verge) https://www.theverge.com/23789754/threads-meta-twitter-eu-dma-digital-markets

Credits: Music by Bensound.com

#71 Pulling at Threads - a breakdown of Meta's new app