150: “There’s something supernatural that occurred”

Cody Wittick is the Co-Founder and Co-CEO at Kynship, a performance marketing agency that has visibility into $400M in ad spend, and has sourced 350k+ influencers for its brands. Prior to co-founding Kynship, Cody began his journey at QALO, the brand that created the silicone wedding ring. Throughout his time there, he built out a robust influencer program contracting thousands of micro-influencers in a variety of industries while also working with household names such as Lebron James, Jason Aldean, Mike Trout, and Dale Earnhardt Jr. In this episode, we get into all things influencer marketing, tactics such as seeding influencers with product, scaling ad spend and more; we also dive into what makes an influencer worthy of being paid for posts; how to assess the quality of “an influencer”, in terms of follower counts; Cody’s journey as a founder, his struggles, and his very personally story.

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