What’s the best way for a solo entrepreneur to market their product? Pirijan is creating Kinopio, a spatial canvas on the web, and he publishes new features as screenshots or short demo videos on Twitter. He talks with Mark and Adam about how personality and building-in-public are a unique advantage of small teams; PC Magazine versus YouTube influencers; and why the struggle of building a business is best shared in realtime. Plus: choosing a tool based on vibes.

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Show notes

Pirijan @pketh
Kinopio
Gleason’s boxing gym
The Endless Summer (surf documentary)
“everybody has a plan until they get punched in the mouth”
Fog Creek / Glitch
Joel Spolsky
Copilot, Kiln
Wasabi
Metamuse episode on urban design
text blocks beta
HandBrake
teaching hospitals
pave the cowpath
Indie Hackers and revenue sharing example
moonlighting
The Making of Prince of Persia
posturing
MKBHD

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