In the highly competitive landscape of cybersecurity, channel marketing should focus on facilitating conversations and building relationships--not pushing agendas.
Raising awareness among channel partners and end users is only a challenge if your reputation isn't strong
On this episode, I talk about channel marketing with Graham Smith, UK Marketing Lead for F-Secure, a cybersecurity software company.
What we talked about:
- 3 solutions to channel marketing challenges
- Why listening to channel partners is so important
- How to prove your value without pushing an agenda
- Scaling partner enablement and facilitating conversations
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