99% Invisible

99% 180

Sep 23, 2010
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ANECDOTE

Changing Perspectives on the Transamerica Pyramid

  • Henrik Bull, initially opposed the Transamerica Pyramid's construction, calling it a "silly dunce cap."
  • However, his perspective shifted over time, appreciating its unique silhouette against the San Francisco skyline.
INSIGHT

Distance and Architectural Appreciation

  • The Transamerica Pyramid's aesthetic appeal seems to improve with distance, looking better from afar than up close.
  • This perspective shift highlights the importance of viewing architecture within its larger urban context.
INSIGHT

Unconventional Design in a Modern Era

  • The Transamerica Pyramid's unconventional design stands out among the "dull" modern buildings of its time.
  • Its unique pyramid shape adds a surprising and graceful element to the city's skyline.
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