The Basics Of Marketing A Franchise Business with Jack Monson - Episode #135

Jack Monson is the host of Social Geek, a Top 25 Marketing podcast on Apple and the number one podcast in Franchising. Jack is also the CEO of Brand Journalists, a Franchise Development and Marketing agency.

Jack has been working with franchise systems and enterprise brands in digital marketing for 15 years after several years working in radio and public relations in Chicago. He is a monthly columnist for several industry magazines and produces several podcasts for other CEOs and Marketers. 

Questions and topics we covered include:

• A basic description of what a franchise business is (think McDonalds or Subway)…
• The two sides of the coin: marketing the brand for customers vs marketing the brand for franchise owners
• What do the business owners care about throughout their path down the marketing funnel?
• The industries that are the best fit for the franchise business model
• The unique buyer’s journey of franchise owners (considerations and hesitations)
• The best practices lead gen campaigns for franchise businesses
• Effective content distribution tactics Jack likes to use
• How do franchise businesses maintain brand consistency in their online marketing across different locations or branches? How important is this, and how is it achieved?

And more!

Connect with Jack on LinkedIn - https://www.linkedin.com/in/jackmonson/ 

You can also connect with me on LinkedIn - https://www.linkedin.com/in/kennysoto/