Under the Influence with Jo Piazza I Bought a Vintage Trailer… How Can I Turn it Into a Bookstore?
I finally did the thing. After years of dreaming about a Philly bookstore, Nick and I bought a vintage trailer and christened it The Bookcase, a pop up mobile shop we’re rolling around the Catskills this winter. To figure out how any of this actually works, I called my friend Flannery of Bluebird Bookstop, whose own trailer grew into one of my favorite brick and mortar stores. We talk about why a trailer lets you test the market without dying of overhead, the brutal realities of book margins, how I’m curating a tiny but mighty selection, and why the magic is the experience as much as the sale. This episode is my love letter to community, discovery, and saying yes before I feel ready. Part two is coming.
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