

What even is a DevRel? (Interview)
7 snips Jun 20, 2022
Lee Robinson, Director of Developer Relations at Vercel, shares his insights on the evolving landscape of DevRel. He discusses the importance of empathy and understanding in building stronger communities. Robinson dives into his three pillars—education, community, and product—and reflects on the transformational journey of DevRel from in-person outreach to hybrid engagements. He also highlights the challenges of maintaining work-life balance and the significance of effective communication in fostering trust between developers and organizations.
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DevRel's Three Pillars
- DevRel focuses on education, community, and product.
- Its importance varies depending on the company's focus and product.
Nuances of DevRel Hiring
- DevRel teams consider when companies should invest in community building and developer education.
- This depends on company specifics, requiring nuanced approaches.
Empathy in DevRel
- DevRel teams should have empathy for the community's direction and provide feedback on product development.
- Empathy and feedback are essential for DevRel.