Scaling your CPA Practice and Providing Small Business Clients with Value

What role can accountants play as partners for small business owners, and how can they navigate the challenges of scaling a firm? In this episode of The Accountant’s Flight Plan Podcast, Brannon explores these questions with Cory Gayman, a CPA and entrepreneur whose firm JCG CPA Firm specializes in empowering small business owners to succeed. As a firm owner who started small, Cory shares his journey and insights on building a client-focused practice, overcoming hiring challenges, and balancing service quality with sustainable growth.

As an advocate for proactive accounting, Cory discusses why accountants are uniquely positioned to help business owners understand the "language of business." He reveals common mistakes entrepreneurs make—like overlooking accounting basics and cash flow—and explains how accountants can help clients clarify their business goals. Cory points out that understanding cash flow isn’t just an accounting function; it’s essential for owners who want to grow beyond just "creating a job" for themselves and truly scale their business.

Cory also dives into the future of accounting, from embracing tech advances like online portals and automated updates to adapting to a changing labor market where remote work and outsourcing have become the norm. Building relationships with bookkeepers and leveraging outsourcing opportunities have helped Cory's firm thrive in a time of rapid change. For those looking to become more strategic business advisors, Cory’s story offers valuable lessons in adapting to technology and maintaining client-focused growth.

Curious about what it takes to scale your own accounting firm, work effectively with small business clients, or strengthen client relationships? Tune in for practical advice on the keys to a successful accounting practice, along with Cory’s recommended reads for inspiration. You can listen to the podcast on the player below or watch the latest episode here! 

If this conversation inspires you to learn how your firm would fare in the marketplace, please download our CPA VALUATION KEY FACTORS REPORT. 

Time Stamps: 

00:18 - Introduction of Cory Gayman and his passion for small business ownership and helping entrepreneurs achieve their goals

3:42 - Facing and overcoming the challenges of scaling a business

7:57 - The most common mistakes small business owners make

11:33 - The importance of understanding how cashflow works in your business

14:20 - Being proactive and goal-oriented in your business

20:40 - Finding staff and attracting talent to the firm 

22:36 - Book recommendation and closing thoughts