Inclusion and Marketing 13. How representative is your brand, really? A conversation with Gradient
Mar 29, 2022
39:34
We know that inclusive marketing is the future of marketing. As we move towards this future, more and more cutting-edge tools are becoming available to help brands assess their progress.
How inclusive is your brand’s visual communication? In this episode, I had the pleasure of speaking with Raquelle Zuzarte, Founder and CMO of Equity Project for All, and Frederico Salvitti, Tech & AI Specialist. Their AI platform, Gradient, shows brands where they stand on diversity and inclusion through comprehensive data-driven analysis of their visual imagery.
Our conversation will cover:
- What is the current state of representation and marketing from a diversity and inclusion standpoint?
- What are examples of major brands or industries that have been making strides in these categories?
- How to build customer intimacy through listening and observation
- The importance of authentically and sincerely expressing your brand’s core purpose
- How brands can start building stories around people who have traditionally been underrepresented and underserved
- How the Implicit Association Test can help you recognize and address your blind spots