In this episode, we’ll be talking to Micheal Brandt the CEO of Health Via Modern Nutrition(HVMN), and how he is forming partnerships with sports personnel such as triathletes, and pro-cyclist as well as influencers to scale their business.

[04:35]: Michael's background in creating a product for a brand
[07:51]: Expenditure on HVMN influencer
[11:03]: Measuring the impact of an Influencer
[13:43]: Attributes of remarketing as a result of partnerships
[16:05]: Creating brand awareness through influencers' handles
[18:10]: Utilizing long-term relationships by partnering with influencers
[23:07]: Inspiring partnerships
[24:11]: Michael's role in the first partnership
[27:19]: Building sustaining relationships
[33:50]: Takeaways on brands that wanna work with influencers

Cody Wittick: Twitter‍

Taylor Lagace: Twitter

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