The Impact Mindset in Product Management

The concept of the impact mindset is essential for creating effective products that genuinely change user behavior. This philosophy emphasizes the need for product teams to move beyond traditional metrics like usage and satisfaction, and instead focus on the actual changes in user behavior that their products are intended to drive. By establishing new metrics that align with desired outcomes, product managers can ensure that features actually help users achieve their goals. Ultimately, this approach not only satisfies user needs but also promotes business profitability by retaining users who find true value in the product.