Product Voices

Bridging Intention to Impact

Aug 20, 2024
Connor Joyce, an author and senior user researcher at Microsoft, discusses his book 'Bridging Intention to Impact.' He emphasizes the crucial role of understanding user behavior in product management. Connor shares insights on prioritizing user outcomes over usage metrics, highlighting how effective behavioral design can enhance engagement and retention. He advocates for fostering a culture of evidence-based decision-making within organizations, encouraging grassroots initiatives to drive meaningful change and improve product impact.
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