Function of Beauty never makes the same products twice. Each bottle of shampoo, conditioner, or leave-in is individually mixed, colored, and filled into personalized bottles for your unique hair type and goals. Every step of the process is rooted in technology. Founder, Zahir Dossa believes that lack of personalization is the biggest problem in haircare, so he rounded up the best team to tackle the problem.

On this episode, Zahir talks about creating the hair quiz behind Function of Beauty's 54 trillion product combinations (6:36). Function of Beauty is on their 100th bottling iteration. Zahir explains how they automated their hand-filled process and improved their manufacturing methods (12:27). He gives the fundamental questions that successful startups should think about (19:50) and talks about how he applies personalization to the rest of his life (23:32). He shares how individualized haircare can be limiting (28:27) and creative ways to reach new customers (29:59). He talks about his previous business, Argan Tree, and how he’s building a sustainable enterprise today (31:30). Finally, Zahir talks about perfecting their product and focusing on creating a tailored and complete haircare system (45:26).

Also mentioned on the show:

Link and images can be found on the Lumi Blog.

87 Perfecting Personalization with Zahir Dossa, CEO and Co-founder of Function of Beauty