When It Hits the Fan Nuns on the Run
Dec 3, 2025
Three octogenarian nuns have captured global attention by escaping a care home and returning to their beloved convent, stirring a joyful social media movement. Their grassroots support presents a PR nightmare for Church authorities, who struggle to counter the emotional momentum. Meanwhile, the hosts explore how misinformation affects corporate responses, highlighting Campbell's bizarre denial of using 3D-printed chicken. The conversation also touches on an airline's mishandling of a public figure's distress, emphasizing the need for respectful customer treatment.
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Runaway Nuns Win The Spotlight
- Three octogenarian nuns escaped a care home and broke back into their Austrian convent, then ran their own Instagram and Facebook accounts with daily updates.
- Their joyful, telegenic posts attracted hundreds of thousands of followers and turned a local dispute into a global story.
Joy Trumps Formal Authority
- Joy and authentic emotion are incredibly powerful in PR and can overwhelm established institutions.
- Social media amplified the sisters' joy into a grassroots movement that the Church struggled to control.
Don't Gag An Organic Campaign
- Avoid appearing authoritarian when faced with organic grassroots support and instead lean into the goodwill generated.
- Do not impose gagging terms like banning social media if you want to preserve reputation and public sympathy.