Go Where There's Traction

Almost immediately after the first horseless carriages appeared on America's roads, motorists began organizing automobile clubs. AAA formed in 1902 with 1500 members. AAA continues to save the day after a breakdown and making dream vacations a reality for more than 63 million members. The logistics of that aren’t easy, but this episode's guest will provide a glimpse of how the AAA National Office coordinates a complex customer experience program. Host Steve Walker welcomes Bryan Sander, managing director of member experience at AAA and a member of the CXPA board of directors, for a discussion on getting CX work done in a complex environment.

Learn more about AAA at https://www.aaa.com/

Listen to more podcasts at https://cxleaderpodcast.com/

Learn more about Walker at https://walkerinfo.com/