In this episode, Dror Poleg and I break down WeWork after the recent announcement that it's going public via SPAC at a $9 billion valuation.
We cover:
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The Royal We. Adam Neumann was narcissistic and brash… exactly what was needed to shake up office real estate.
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WeStory. From 3,000 sq ft in Soho to millions across the world, fueled by an epic hype flywheel.
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From WeWork to We. Neumann pushed the company outside of office and into a little bit of everything.
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IPOh No! WeWork’s attempted 2019 IPO failed spectacularly thanks to unforced errors, and the company brought in new management, refocused, and trimmed down.
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WeSPAC. On Friday,Vivek Ranadivé’s BowX SPAC announced that it’s taking WeWork public at a $9 billion valuation.
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Side Note: Masa is a Genius Again. Masa is on a tear. WeWork breaking even would be the icing on his comeback cake.
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WeWork by the Numbers. The refocused WeWork is a straightforward business.
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The WeWork Bear Case. This time, maybe it’s the market’s fault.
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The WeWork Bull Case. WeWork survived, erased its mistakes, and is perfectly positioned to capture value in a more flexible world.
- Back to the Future. You know who would have been a perfect CEO for this market?
Read the full piece on Not Boring.
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