Slush 2023 Exclusive! Cracking the Code: Decoding Brand Building with Rahul Vohra, Co-Founder & CEO at Superhuman.

---

"BUILD YOUR BRAND" EBOOK! This episode comes up with a 9-page step-by-step framework (ebook in PDF) to build your brand as an early stage startup founder, whether you're building in web2 or web3, based on Rahul's experience building Superhuman, the fastest email experience. This ebook in PDF will be available for our paid subscribers on our newsletter "Venture Notes".

End of year 2023 offer!! Get 50% off and pay €45 instead of €90 for 12 months. Redeem link: https://upcomingvc.substack.com/superhuman

---

In this upcoming episode, Rahul Vohra (linkedin.com/in/rahulvohra), Co-Founder & CEO at Superhuman (superhuman.com), shares invaluable guidance on building a brand for startups, emphasizing its pivotal role in achieving growth and product-market fit. He challenges conventional views on virality, stressing the unseen force of brand in fostering word-of-mouth growth. Rahul outlines key steps in brand development, from defining ideals to selecting a resonant name, drawing on his experience with Superhuman. Notably, he addresses the symbiotic relationship between brand building and finding product-market fit, advocating for their simultaneous pursuit. Additionally, Rahul provides pragmatic advice for web3 founders, emphasizing the importance of creating compelling product experiences. Regarding AI, he envisions a future where technology seamlessly integrates with human identity, transforming how we access and utilize vast amounts of data... Let's get into the episode.

-

The podcasts Runway Series Originals, AMA VC, Human Factor, No-Code VC / Fit, Venture Talks & Solo-GP Series are produced by UPCOMINGVC® (⁠⁠⁠⁠⁠⁠⁠⁠upcoming.vc⁠⁠⁠⁠⁠⁠⁠⁠), created and hosted by Raphael Grieco (⁠⁠⁠⁠⁠⁠olivecapital.vc⁠⁠⁠⁠⁠⁠ / ⁠⁠⁠⁠⁠⁠rapha.elgrie.co⁠⁠⁠⁠⁠⁠ / ⁠⁠⁠⁠⁠⁠raphael-grieco.com⁠⁠⁠⁠).