“In the world of AI, people are hungry for honest, authentic conversations.”

–Dolores Hirschmann

If you’re posting all the time on social media, and wondering where the clients are you’ll want to listen to this conversation with Dolores Hirschmann, who helps people harness the power of speaking to grow their businesses.

She shows us the difference between speaking and having an intentional, strategically built talk that takes people from point curious to client. This is different from telling your story. Once you create your talk, it’s rinse and repeat. Creating new messaging, new content, new talks every day can actually hurt your business.

Even if you can’t picture yourself on stage or in front of the mic, putting your talk together creates clear, focused, tight content that you can use in other ways in your business.

We talk about:

Authenticity to build trust with your audience
Have your key point and give people multiple ways to engage with that idea
How creating a framework lets you really delve into your creativity
The things you need to think about when looking for speaking gigs
How to measure the success of your talk (it’s not applause)
Using technology to streamline the process of securing speaking gigs

ABOUT DOLORES

Dolores Hirschmann is an investor, strategist, speaker, and founder of Masters in Clarity, a strategy and business coaching firm. She helps service professionals grow their businesses and establish thought leadership. A former TEDx organizer, she specializes in positioning experts, authors, consultants, and coaches for success.

Dolores recently sold a company to Pete Vargas and Grant Cardone, supporting its growth to multiple 8 figures in four years. She built a software platform to help speakers get placed on stages and advises businesses on preparing for profitable exits. Masters in Clarity provides fractional Chief Marketing Officer (CMO) services to help companies design and execute marketing initiatives and set up automated marketing systems. As an investor, Dolores acquires and scales small businesses, ensuring their legacy and long-term success.

LINKS

DOABLE CHANGES

At the end of every episode, we share three doable changes, so you can take what you've heard and put it into action. Action is where change happens.

Even though we want big change, it’s really little things done over and over that make the difference. So pick a doable thing. Put it in your calendar. Weave it through your days for a week and then move on to the next one. It will have a snowball effect.

Here are three Doable Changes from this conversation:

ASSESS YOUR SPEAKING. Do you find yourself stumbling when you try to say what you do? Do you ramble too much on sales calls? Do you have your story down pat, but don’t know what to do with it? Are you at a loss when it comes to how to get in front of an audience? What’s getting in your way of speaking?
UNDERSTAND THE POWER OF SPEAKING. Think about a powerful speaker you’ve seen. Think about how seeing some one talking built your trust or interest in working with them. Remember this when you start to wonder if speaking is for you.
GET HELP FROM A PRO. You don’t have to reinvent the wheel or figure this out on your own. Getting support creating your talk and finding speaking gigs can make the process so much easier. A lot of us worry about getting in front of an audience; being prepared helps. See the links for Dolores’ webinar and program.

E95 - Betting on Politics