Breaking Through in Cybersecurity Marketing Coach, Cut, or Course-Correct? Manny Ataebi on Leading Through the Tough Stuff
Episode Summary:
There’s one part of leadership no one prepares you for: the hard conversations. Whether it’s underperformance or misplaced potential, these conversations are uncomfortable but unavoidable.
In this episode, Manny Ataebi, Demostack's CMO, gets brutally honest about how to achieve clarity, empathy, and zero regrets. He drops hard truths and heart-forward advice on managing performance, coaching with empathy, and making the tough calls when attitude isn't enough. From skip levels and PIPs to founders hiring out of FOMO, we cover it all with zero sugarcoating.
This one’s for the managers in the trenches. If you’ve ever wondered when to coach, when to cut, or how to protect your culture, Manny’s got answers. And stories. And probably a little tough love.
Timestamps:
01:25 – Manny’s framework: When underperformance happens, what's next?
03:19 – Coaching vs. wrong role: The stress factor and impact on team morale.
04:31 – Working with founders: early hiring mistakes, and how to fix them.
06:26 – Hiring smart for startups: work ethic, street smarts, and fire in the belly.
07:05 – The year-one review and spotting growth potential.
09:25 – Transitioning team members across roles: real stories and structure.
11:36 – Difficult conversations: why surprise = manager failure.
14:31 – Role play, real scenarios, and preparing your team for exec-level readiness.
16:42 – QBRs and letting team members lead in front of leadership.
18:36 – Different styles, different focus: how Manny adjusts his management approach.
22:19 – When it’s a motivation issue: Candy Crush and the “Farmville” effect.
24:35 – Self-improvement mindset: what separates strivers from coasters.
26:07 – Managing through pivots: startup vs. scale-up realities.
27:32 – The energy vampires of the team: Eeyores, excuses, and responsibility.
29:31 – Let them fail (a little): growth through discomfort.
30:25 – Game Time! If Manny weren’t a CMO, what would he be?
32:10 – Life coach dreams, physical therapy passion, and a heart for helping others.
35:22 – Acting aspirations, fake film pitches, and final laughs.
About the guest:
Follow Manny Ataebi on LinkedIn.
Links & Resources Mentioned:
Cybersecurity Marketing Society
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